Search Engine Optimization is one of the most inexpensive ways to market your business. Consider that Yellowbook and local newspaper ads can run almost $2,000 dollar a month, and have a limited reach. Pay Per Click (PPC) rate and online banner advertising can cost up to $3,500 per month, and exist only for as long as your budget does. SEO's targeted nature drives the cost per lead down, making it the most affordable form of advertising available
Television, Radio and Print ads, passively push your message and product on to a customer. SEO actively pulls in potential customers to your website who are looking for you. Interactive marketing allows your visitors to click on the content that is most relevant to them, register for a newsletter, and request more information with the click of a mouse.