SEO Case Study

Designing an Increase in Traffic

Client: Nina at Home LLC
www.NinaAtHome.com

 

Nina at Home is a full service interior decorating firm located in Yardley, Pennsylvania. Specializing in window treatments, interior design, and home design, Nina at Home provides custom interior design services for suburban Philadelphia.

 

Goal:
Nina at Home wanted to increase their visibility in the ultra competitive local interior design market as well as drive targeted leads to her website via search engine optimization.

 

Our Strategy:
Since Nina at Home is located in an affluent area, with a heavily saturated interior design market we identified geographic specific keywords, as well as optimized the internal liking structure of the site to produce better search results.We implemented the following:

 

• Optimization of copy, tags, graphics, and code
  
• Aggressive link building
  
• Development of SEO friendly site
  
• Addition of more keyword-rich content
  
• Comprehensive internal link building

 

Our Results:
Since optimization, Nina at Home has seen a 313% increase in traffic, and ranks on the first page of Google for the keyword “interior design” increasing both sales and traffic to its site.

 

Founder Nina Elo-Piacquad says,“Logo Design Guru has come through as promised in getting my website to the top of the natural searches. I have started to receive leads from people who have found me strictly through a Google or Yahoo search. My website was buried before and not showing up through typical searches. Logo Design Guru devised a plan to add key words and other devices to get my site listed. I.The money spent has been a good value relative to traditional print advertising.”